THE BOOK
RESEARCH
BIOGRAPHIES
CONSULTING
CONNECTIONS
CONTACT
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How Ordinary People Create Extraordinary Products:
Merging Strategy, Brand and Innovation.
what people are saying
Excerpts from "The Design of Things to Come"
Chapter 1:
The New Breed of Innovator
Chapter 2:
Pragmatic Innovation
- The New mandate
Chapter 3:
The Art and Science of Business
Chapter 4:
Identifying Today's Trends
for Tomorrow's Innovations
Chapter 5:
Design for Desire
- The New Product Prescription
Chapter 6:
The Powers of Stakeholders
- People Fueling Innovation
Chapter 7:
B-to-B Innovation
- The New Frontier of Fantasy
Chapter 8:
Making Decisions for Profit
- Success Emerging from Chaos
Chapter 9:
A Process for Product Innovation
Chapter 10:
Creating a Blanket of IP to Protect
Your Brand from the Elements
Chapter 11:
To Hire Consultants or Build Internally
- That is the Question
Epilogue:
The Powers of Innovation
- The New Economy of Opportunity