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Associate Professor of Information
Systems Management and Policy School of Information Systems &
Management, Heinz College Department of Engineering and Public
Policy, College of Engineering Carnegie Mellon University (contact:
pedrof@cmu.edu)
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RESEARCH PROJECTS IN EDUCATION ANALYTICS I am currently using a mix of observational studies, pilot lab experiments,
and in-vivo randomized control trials to study how one can use AI/ML to
improve education and reskilling. In the past, I have also looked at how
several technologies affect the performance of students in k-12 schools and
colleges: ·
Impact of AI/ML on educational outcomes: How
can one summarize educational videos for reskilling purposes? How
do tools such as chatgpt change learning practice
and processes? Can
facial recognition SW help improve the students’ learning experience? What
video characteristics best describe students’ willingness to keep watching? ·
Impact of technology on educational
outcomes: How
do smartphones in the classroom affect students’ performance? How
does the introduction of wifi in college affect
students’ performance? How
does broadband access in k-12 schools affect student’s performance? Does
wiring schools with broadband increase overall Internet penetration? RESEARCH PROJECTS IN MEDIA ANALYTICS I have studied several aspects of the entertainment industry,
such as how streaming platforms, binge watching, peer influence, and
recommender systems affect business models as well as consumer welfare. Most
of my work in this line of research analyzes large scale datasets from
in-vivo organic randomized control trials: ·
Impact of peer effects on the consumption of
telecom services: How
does peer influence affect cellphone adoption? How
does peer influence affect churn and tariff plan choice? How
does peer influence and group-targeting affect churn rates? ·
Effects of streaming, binge watching and
recommender systems: |
How does binge watching affect the
willingness to subscribe streaming services? How does time-shift TV affect the
consumption of TV and ad-avoidance? How does the number of likes affect the
consumption of movies in video on demand? Do streaming platforms change the level of
piracy of movies and TV shows? What are the welfare effects of recommender systems
in video on demand? What are the welfare effects of changing
lock-in periods in telecoms services? How does peer influence affect the diffusion
of products with network externalities? |