Interaction Language
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Connection
accessible
reachable
availability

Attraction
close a distance
worthwhile
curiosity

Orientation
explore what's possible
get located
mapping

Appropriate Experience
manage the interaction
deal with trouble
challenge, intensity, reward, meaning

Extension
rising expectations
sustained participation
new capability leverage

Retention
repeat engagement
support environment
loyalty

Social Reputation
learn collaboratively
recommend to others
spreading activation

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increasing returns