Entrepreneurship II (70-416 E) - Spring 2002
Instructor: Babs Carryer
Course
Guidelines
Course Syllabus
Course Handouts
Professor Carryer Bio
Guest Speakers
Course Guidelines
1. Students are expected to attend all scheduled classes and be prompt, prepared and participatory. Class will consist of lectures, case studies, discussions about student projects, guest speakers, and other projects.
2. There may be unannounced quizzes and class projects to help assure that students are prepared for class.
3. Grades:
20% Classroom Participation, discussion, and miscellaneous assignments
20% Special projects
20% 1st half business plan
20% 2nd half business plan
20% Final presentation
4. The text for this class is, New Venture Creation (NVC) by Jeffrey A. Timmons, 5th edition, which was the text for Entrepreneurship I. The class does not follow the text to the letter, nor do we spend the bulk of class time discussing the reading for that lesson. However, there may be assigned case studies.
5. There will be several guest speakers throughout the semester. This will probably cause the schedule outlined in this syllabus to shift. In addition, it is EXPECTED that students ask questions and stimulate the speaker. These people come here to share their war stories, inspire you, and really "tell it like it is," but they need your active participation. They will have been asked to prepare talks around specific topics, so please make them feel they haven't wasted their time, and be fully participatory.
6. This is a very different kind of class than others you may have taken. The class involves real-world applications as opposed to theory. The course requires creative and innovative thinking, and a commitment to completing a business plan and starting a "virtual company." It is expected that you take initiative and make the most of this class.
7. Telephone
hours: Feel free to email or call me regarding any subject matter any
time on business days at my LaunchCyte office between 9 a.m. and 6 p.m,
or outside of those hours at my home.
LaunchCyte office: ***(412) 697-2900 = main; 697-2901 = direct
Home: (412) 441-8798
CMU office: (412) 268-3704 (to speak with Ann Grekila, assistant)
Email: ***babs@launchcyte.com
(bcarryer@andrew.cmu.edu)
The website for this course will be developed over the next several weeks.
8. Office hours are by appointment only. These are usually scheduled before
class at my office:
Posner Hall/GSIA, 2d floor, Room 231 (DHJ Center for Entrepreneurship).
9. Attendance is very important. If you cannot make a class, kindly email me or call beforehand. Anyone who misses more than two classes will have their grade affected, not to mention that their project partners will also be affected.
10. Late papers will be graded lower for each day late.
11. Presentations must be interesting, concise and should be rehearsed.
12. I understand
that, for many of you, grades are extremely important. Feel free to check
with me
regarding your grade and performance. I will be happy to discuss the matter
with you.
Course Syllabus
Entrepreneurship
II (70-416 E) - Spring 2002
Posner Hall 259 Wednesdays 6:30-9:00 p.m.
Babs Carryer
This class is about new company formation and the steps that one goes through to get a company up and running successfully. The core project for the semester is to do just that - you will form a company, get it funded, establish a board, conduct key hires, and other activities essential to new venture creation. You will create a business plan that will be presented to the class. Below are listed the weekly topics of discussions, and the main class and project activities.
Class Date Topic Assignment for Following Class
1) 1-16 Introduction
and Overview Read Chapter 10
Goals of class
Class projects reviewed
Project opportunity
Reading assigned
2) 1-23 Refining
project opportunity Read Chapter 11
Establishing the founders
Task assignments for founders
Article presentations and discussion
3) 1-30 Establishing
the entity Read Chapters 12
Choosing the board
How to conduct a board meeting
Turn in project opportunity
Article presentation and discussion
4) 2-6 Guest
speaker Read Chapter 13
1st board meeting
Plan of attack
5) 2-13 Experience a company Read Chapter 14
6) 2-20 Report
on company experience Read Chapter 15
Turn in report
2nd board meeting
Funding strategy
7) 2-27 Guest
speaker
Hiring management
Begin business plan
8) 3-6 Market research and competitive analysis Read Chapter 16
9) 3-13 Continue market research and competitive analysis Read Chapter
17
10) 3-20 Marketing strategy
Case study assigned
11) 3-26
Continue with marketing strategy Read Chapter 18
Class discussion of case study
Begin financial model
4-3 Spring break, no class
12) 4-10 Continue financial model
13) 4-17 Prepare business plan
14) 4-24
Continue with plan
15) 5-1 Presentations
THIS PRESENTATION IS THE FINAL FOR THIS COURSE; THERE IS NO FINAL BEYOND
THESE PRESENTATIONS!!!
PASS INS
- SUMMARY
January 30 Project opportunity
February 20 Company experience report
May 1 Business plan
2. bus plan overview and first steps
Professor Carryer Bio
Babs Carryer is founder and president of LaunchCyte, a biotechnology development company. LaunchCyte builds biotech companies around university-licensed technologies in bioinformatics, tools and platform technologies in drug discovery. Prior to LaunchCyte, Babs was founder and president for Carryer Consulting, which provided business strategy consulting to companies in a growth stage of development. At Carnegie Mellon University, Babs teaches in the undergraduate entrepreneurship program. She has a masters in management from the Heinz School and a B.A. from Mills College.
Guest Speakers
January 30 David Lehman
February 13 S. Thomas Emerson
February 27 Patrick Marx
March 13 Marcus Ruscitto