Electronic Commerce: Organizational Strategy (Spring 2000)

Instructor: Karen Clay
Office: 2116C HBH
E-mail: kclay@andrew.cmu.edu
Phone: (412)268-4197
Office Hours: Monday 3:30-4:30 or by appointment

Electronic Commerce: Organizational Strategy

Important Information

Deadlines
Web Drop Box

Updates and Announcements
HyperMail Archive
Course Schedule and Readings
Write-up and Homework Page
Project Page

Student Assignments

A-D:   Jiaxing Weng (jweng)
E-K:    Hao Xu (xhao)
L-P:    Matt Flory (gflory)
Q-Z:   Sakthi Chandrasekaran (sc3)

Office Hours

M   2-3     Chandrasekaran in A115
T    4-5     Flory in A115
Th 2-3     Xu in 237 Hamburg
F    3-4     Weng in A121 Hamburg

Deadlines

Assignment	Due date	Time
Write-up (UWMB)	Feb 2	9:15 am
Homework (Nonprofit)	Feb 4	11:59 am
Write-up (Dell)	Feb 9	9:15 am
Project Topic	Feb 11	11:59 pm
Write-up (Chemdex)	Feb 14	9:15 am
Homework (B2B)	Feb 15	11:59 am
Last day for hypermail comments	Feb 25	11:59 pm
Draft Project	Feb 25	11:59 pm
Write-up (China)	Feb 28	9:15 am
Homework (Government)	Feb 29	11:59 am
Final Project	March 10	11:59 pm

Electronic Commerce HyperMail Archive. This is the class bboard. Please check this regularly.

You have access to the class bboard if your name is listed in the class roster. If your name does not appear on the class roster and you have registered for the course recently, please get in touch with your TA to get access to the bboard. You need a Heinz NT account in order to use this bboard. Everyone on the class roster has a Heinz NT account. If you have problems with using your Heinz NT account please send email to Stacey in Heinz computing services (sabo@andrew.cmu.edu).

Course Details

Course Description
Grading Scheme
Class Participation
Course Policies on illness, regrades, and late homework
Comments?

Course Description A follow-on to Electronic Commerce (90-742), this class will examine the ways in which a variety of organizations - government, non-profit, and for-profit - have used electronic commerce to achieve organizational goals. The class will be structured around a number of key questions that organizations must be able to answer. Who are the customers? How can customers be attracted to the organization's web site? Once the customer is there, what type of value added does the organization offer the customer? How does the organization transform a one-shot customer into a repeat customer? To answer these questions, we will examine a wide variety of examples to see what strategies have been successful in the past and what strategies will be likely to succeed in the future.

Grading Scheme

Case Write-ups: 15% (drop the lowest grade)
Homework: 25%
Class Participation: 25%
Final Project: 35%

Class Participation The class participation component of grade will be based on your participation in class generally (15 per cent) and your participation in class hypermail archive (10 per cent). Participation in the class as a whole will consist of your remarks two forums: the physical classroom and the class hypermail archive.

The Physical Classroom: Discussion is an important component of the class, so it is important that you come to each class ready to discuss the required reading. In addition, it is part of your job in preparing for class to "surf" the World Wide Web in search of information of relevance to class. The extent to which you are prepared for class and have retrieved material pertinent to the class from the World Wide Web will be given weight, as will your willingness to share information on the topics that you come across.

The Virtual Classroom (Hypermail Archive): The hypermail archive allows us to start and continue discussions that cannot happen during our limited class time. As in the introductory ecommerce class you took or are taking, you will be graded on the quality and quantity of your postings. The bboard has a number of preset topics. A posting consists of a URL and analysis or discussion of the article. If you would like a topic added, get in touch with ** and make a case for adding this topic. A follow-up on an existing posting will carry more weight than starting a new discussion thread. You are expected to make at least 6 quality postings over the course of a mini, at least 4 of which should be follow-ups on existing postings. Only postings time stamped before 11:59 on February 25, 2000 will contribute toward your class bboard grade.

Course Policies

Illness: If you have to miss a deadline due to illness, family emergency, etc., please notify your TA before the deadline.

Late Homework: Homework may be turned in late, but will be subject to a 10% penalty per day.

Comments?

About the web site (including reports of bad links) to gflory@andrew.cmu.edu
About the course to me at kclay@andrew.cmu.edu