Course Details
Course Description
A follow-on to Electronic Commerce (90-742), this class will examine the
ways in which a variety of organizations - government, non-profit, and
for-profit - have used electronic commerce to achieve organizational goals.
The class will be structured around a number of key questions that organizations
must be able to answer. Who are the customers? How can customers
be attracted to the organization's web site? Once the customer is
there, what type of value added does the organization offer the customer?
How does the organization transform a one-shot customer into a repeat customer?
To answer these questions, we will examine a wide variety of examples to
see what strategies have been successful in the past and what strategies
will be likely to succeed in the future.
Grading Scheme
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Case Write-ups: 15% (drop the lowest grade)
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Homework: 25%
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Class Participation: 25%
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Final Project: 35%
Class Participation The class
participation component of grade will be based on your participation
in class generally (15 per cent) and your participation in class hypermail
archive (10 per cent). Participation in the class as a whole will consist
of your remarks two forums: the physical classroom and the class
hypermail archive.
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The Physical Classroom: Discussion is an important component of the
class, so it is important that you come to each class ready to discuss
the required reading. In addition, it is part of your job in
preparing for class to "surf" the World Wide Web in search of information
of relevance to class. The extent to which you are prepared for class and
have retrieved material pertinent to the class from the World Wide Web
will be given weight, as will your willingness to share information on
the topics that you come across.
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The Virtual Classroom (Hypermail Archive): The hypermail archive
allows us to start and continue discussions that cannot happen during our
limited class time. As in the introductory ecommerce class you took
or are taking, you will be graded on the quality and quantity of your postings.
The bboard has a number of preset topics. A posting consists of a
URL and analysis or discussion of the article. If you would like
a topic added, get in touch with ** and make a case for adding this topic.
A follow-up on an existing posting will carry more weight than starting
a new discussion thread. You are expected to make at least 6 quality postings
over the course of a mini, at least 4 of which should be follow-ups on
existing postings. Only postings time stamped before
11:59 on February 25, 2000 will contribute toward your
class bboard grade.
Course Policies
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Illness: If you have to miss a deadline due to illness, family
emergency, etc., please notify your TA before the deadline.
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Late Homework: Homework may be turned in late, but will be subject
to a 10% penalty per day.
Comments?
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About the web site (including reports of bad links) to gflory@andrew.cmu.edu
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About the course to me at kclay@andrew.cmu.edu
This page and its subordinate pages are copyrighted
© 2000 by Karen Clay,
Pittsburgh, Pennsylvania USA. They are made available only for non-profit
educational use. All other rights are reserved.