Date Required Reading What's Due Time Recommended Reading
Jan 17 Lecture 1     The New New Thing: A Silicon Valley Story by Michael Lewis;
Triumph of the Nerds ;
Nerds 2.0.1 
Jan 19

Lecture 2

The Promise of One to One (A Love Story) 

by Chip Bayers 
Permission Marketing by Seth Godin 

 Broadvision Case Write-up    
Jan 24

Lecture 3

Customers.com by Patricia Seybold

 Hotmail Case Write-up    
Jan 26

Lecture 4

Information Rules 

by Hal Varian and Carl Shapiro

      
Jan 31

Lecture 5

Nonprofit Motive, from Wired;
Museum of Modern Art's website; Peninsula Community Foundation's Center for Venture
Philanthropy website
Feb 2 Lecture 6 UWMB Case Write-up 9:15 AM  
Feb4   Non-Profit Homework 11:59 PM  
Feb 7 Lecture 7      
Feb 9

Lecture 8

Net Gain by John Hagel and Arthur Armstrong

 Dell Case Write-up 9:15 AM  
Feb 11   Project Topic Due 11:59 PM  
Feb 14 Lecture 9 Chemdex Case Write-up 9:15 AM  
Feb 15   B2B Homework 11:59 PM  
Feb 16 Lecture 10      
Feb 21 No Class!! Enjoy President's Day.
Feb 23 Lecture 11      
Feb 25   Last Day for Hypermail Submissions 11:59 PM  
Feb 25   Draft Projects 11:59 PM  
Feb 28 Lecture 12 China Case Write-up 9:15 AM  
Feb 29   Government Homework 11:59 PM  
March 1 Lecture 13      
March 10   Final Project 11:59 PM