Googling around confirms that nineteenth century mathematicians were fond of involutions and imaginary points. See, for example, this article in Encyclopedia Brittanica in 1891, or these pages from a book published in 1913.
You can read an alternative description of the polar line on Wikipedia.
Rob Lewis has set up a demo on Geogebra.
Alternatively, you can go see the construction in a web app here, but the web app is really slow.
Rob explains that the points a and b are the two solutions (x,y) to the equation c=e, according to the naming scheme on the left side of the window.