Peter Boatwright, Ph.D. Associate Professor Tepper School of Business Carnegie Mellon University Pittsburgh, PA 15213 (412) 268-4219 peter.boatwight@cmu.edu Jonathan Cagan Professor Department of Mechanical Engineering Carnegie Mellon University Pittsburgh, PA 15213 (412) 268-3713 Fax: (412) 268-3348 cagan@cmu.edu http://www.andrew.cmu.edu/~jcag Craig M. Vogel, FIDSA Director The Center for Design Research and Innovation The College of Design Architecture Art and Planning The University of Cincinnati Cincinnati, OH 45221-0016 (513) 556-1346 craig.vogel@uc.edu