1. Alan Bezoza, Brian Coyne (Friedman, Billings, Ramsey & Co., Inc), How The Internet Will Disrupt The Long-Term Video Value Chain
2. Alex Salkever, Sports Score Big Online; Whether it's to view real-time Webcasts or to run their own fantasy team, fans are flocking to the Net -- and paying -- to get their fix, Business Week Online, Tuesday, April 15, 2003.
3. Aline Van Duyn, Media groups invest in Spot Runner NEWS DIGEST, Financial Times, October 31, 2006 Tuesday, London Edition, Pg. 28.
4. Aline Van Duyn, Reuters expects lift from demand for video, Financial Times, Friday, November 10, 2006, Asia Edition , Pg. 20.
5. Catherine Holahan, AOL Casts Its Fate With Ads; The ailing unit of Time Warner thinks it can take on Google and Yahoo! Business Week Online, Thursday, August 3, 2006.
6. Catherine Holahan, AOL's New StudyBuddy; The Time Warner unit is partnering with Blinkx to position itself as the best educational search technology -- and, it hopes, snag more advertisers, Thursday, Business Week Online, August 10, 2006.
7. Catherine Holahan, Fox Feeds the Online TV Frenzy; Its plans for selling TV programming via the Web could presage a boom in free online video -- Business Week Online, Tuesday, August 15, 2006.
8. Catherine Holahan, Google's Duet with MTV; Under the hookup, MTV parent Viacom will provide the online search giant with video clips and commercials for its AdSense network, Business Week Online, Tuesday, August 8, 2006 Tuesday
9. Catherine Holahan, How Google's Garden Grows; Its stock rally is being fueled by increasing optimism that Google will finally succeed in branching beyond search-related ads, Business Week Online, Wednesday, October 25, 2006 Wednesday.
10. Catherine Holahan, Lycos Looks to Video; The Web search-engine and portal is teaming with Blinkx to upgrade how users hunt for their favorite clips and shows, Business Week Online, Tuesday, August 29, 2006 Tuesday.
11. Catherine Holahan, Move Over, MTV; A growing number of Web sites are using music videos to lure young people and steal some of MTV's market share, Business Week Online, Wednesday, August 23, 2006.
12. Catherine Holahan, Online Video: Tasty Takeover Targets?; Sony's deal for Grouper signals that big outfits are looking to buy in. Which video-sharing sites might be next?, Business Week Online, Thursday, August 24, 2006
13. Catherine Holahan, Raising the Bar on Viral Web Ads; Those funny clips that push products are getting slicker and more expensive to make and distribute. YouTube and Google are taking note, Business Week Online, Monday, July 24, 2006.
14. Chris Anderson, "The Long Tail." Wired, http://www.wired.com/wired/archive/12.10/tail.html.
15. Chris Tryhorn, Google's UK ad take is predicted to surpass Channel 4's this year: Search engine expects to make £900m in UK: Time Warner reports 46% rise in online sales at AOL, The Guardian (London) - Final Edition, Thursday, November 2, 2006, Guardian Financial Pages; Pg. 27.
16. Dan Carlin, Can Daily Motion Challenge YouTube? , November 14, 2006, http://www.businessweek.com/print/globalbiz/content/nov2006/gb20061114_086712.htm
17. David M. Halbfinger, Talent Agency Is Aiming To Find Web Video Stars, The New York Times, Wednesday October 25, 2006 Wednesday, Late Edition - Final, Section C; Column 2; Business/Financial Desk; Pg. 1.
18. eMarketer.com, Online Video Advertising: Hold on to Your Hat, November 6, 2006
19. eMarketer.com, Online Video Advertising: You Ain't Seen Nothin' Yet!, November 7, 2006.
20. Eric Picard, Internet Video: Imploding or Exploding?, ClickZ News, July 31, 2006, http://www.clickz.com/showPage.html?page=3623009,
21. Erik Brynjolfsson, , Yu (Jeffrey) Hu, and Michael D. Smith,2003. "Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers," Management Science 49(11) 1580-1596.
22. Heather M. Goodchild, Media Companies: Not So Boffo in 2006; Standard & Poor's sees difficulty ahead for TV, movies, and radio. The one bright spot: Online advertising, Business Week Online, Tuesday, December 13, 2005.
23. Heidi Cohen, Measuring Online Video Ads, June 8, 2006, http://www.clickz.com/showPage.html?page=3611571 http://www.clickz.com/showPage.html?page=3623922
24. Isabelle Sender, There's a New Game in Town -- With Ads; S&P says the face of advertising is changing. Young people are turning away from TV to online games, so marketers must follow, Business Week Online, Monday May 1, 2006.
25. Jane Black, Coming Soon: A Horror Show for TV Ads; TiVo's digital recorders indicate that viewers don't necessarily watch the ads, even on hit shows. Business Week Online, Friday, June 27, 2003 Friday.
26. Joshua Chaffin and Aline Van Duyn, Brightcove targets market for online TV MEDIA, pg 23, Financial Times, Monday October 30, 2006, London Edition
27. Kate Norton, AOL Shifts Strategies in Europe; Selling its Old World ISP outlets gives the company leeway -- and cash -- to follow its U.S. plan and convert to an international, ad-based portal, Business Week Online, Wednesday, August 9, 2006, GLOBAL BUSINESS.
28. Kathleen Kerwin, How Mercury Scored with Online Video; The carmaker's "Meet the Lucky Ones" series, promoting its Mariner crossover SUV, drew lots of young, female visitors to its Web site, Business Week Online, Monday, May 16, 2005 Monday.
29. Kevin Newcomb, Pre-Roll Not the Answer for Online Video, ClickZ News, November 13, 2006 http://www.clickz.com/showPage.html?page=3623922
30. Knowledge@Wharton, Online Video: The Market is Hot, but Business Models are Fuzzy, July 12, 2006, http://knowledge.wharton.upenn.edu
31. Pallavi Gogoi, Home Depot's Online Ad Play; The home-improvement retailer is breaking new ground by selling streaming video advertising online to vendors, Business Week Online, Tuesday, August 1, 2006 Tuesday.
32. Paul R. La Monica, Making money from Mentos, CNNMoney.com, July 14, 2006: http://money.cnn.com/2006/07/13/news/funny/mentos_dietcoke/index.htm
33. Richard Siklos, Struggle Over Dominance and Definition, The New York Times, November 12, 2006 Sunday, Late Edition - Final, Section 3; Column 1; Money and Business/Financial Desk.
34. Sara Kehaulani Goo, Surge in Profit Reflects Google's Widening Lead, The Washington Post, Friday, October 20, 2006, Final Edition, Financial; D01.
35. Sarah Lacy, Fighting for Rich Media's Riches; These sophisticated online ads are a booming business, Business Week Online, October 14, 2004 Thursday, TECHNOLOGY, 1201 words,
36. Sarah Lacy, On the Web, Branding Is Back; Big advertisers see real promise in video-style ads. Business Week Online,Friday, August 20, 2004.
37. Steve Rosenbush, Google Competitors Beware; The search titan's deal to acquire YouTube will be watched carefully by other online video players. Business Week Online, Tuesday, October 10, 2006.
38. Steve Rosenbush, Microsoft: Let's Make More Deals; With its increased emphasis on video content, the software giant is slowly refashioning itself as a media powerhouse, Business Week Online, Wednesday,May 10, 2006.
39. Steve Rosenbush, This Ad's for You -- Just You; Invidi Technologies' CEO David Downey explains how his company's system sends viewers targeted commercials based on their TV usage, Business Week Online, Tuesday June 28, 2005.
40. Steve Rosenbush, Why Online Video Sites Are Hot Targets; As TV viewing habits change, media companies -- and advertisers -- are looking elsewhere: They've set their sights on a new breed of startups, Business Week Online, Monday October 2, 2006 Monday.
41. Steve Rosenbush, YouTube vs. MySpace?; With millions of dollars in online ad revenue on the line, the two Net superstars could be headed for more conflict, Business Week Online, Monday October 16, 2006.
42. The Economist print edition We try harder,Nov 9th 2006 http://www.economist.com/business/PrinterFriendly.cfm?story_id=8142941
43. Unknown Author, Online Video Ads: The Shorter the Better, ClickZ News, http://www.clickz.com/showPage.html?page=3623922
44. Wikipedia, "Recommender system." 2006, Accessed online, 15 Nov. 2006, http://en.wikipedia.org/wiki/Recommendation_system.