My research sits at the crossroads of technology, business, and policy. I'm particularly interested in how technology impacts society. My work is interdisciplinary by nature, as I combine economic and experimental methods with AI to study digital platforms and consumer behavior. I leverage large datasets and cutting-edge AI techniques to analyze this data and identify patterns in how consumers behave.

At Carnegie Mellon, I teach Digital Transformation of Organizations. Before coming to Carnegie Mellon, I was a faculty member at the Foster School of Business at the University of Washington. I taught product management courses at both the undergraduate and graduate levels. I hold a Ph.D. in Information Systems from Heinz College at Carnegie Mellon University. Prior to my Ph.D., I spent three years working at Google. My experience on the Trust and Safety team significantly influences my current research. As an analyst, I studied consumer behavior and developed methods to automate spam and abuse detection on Google products. During this time, I collaborated closely with product, engineering, policy, and legal teams to design policies that aimed to identify, report, and mitigate abuse on social media platforms, particularly harassment targeted at minors and minorities.

My research has been published in leading management and marketing journals and top-tier peer-reviewed conferences. It has also been featured in professional publications like The Harvard Business Review and The Sloan Management Review, as well as news outlets such as the NPR, Seattle Times, Los Angeles Times, Forbes, and the Canadian Broadcasting Corporation. My research has also been cited in high-profile Supreme Court cases. 

I've been recognized for my teaching and research with several awards. These include teaching excellence awards for 2020, 2022, and 2023 in the Master of Science in Information Systems program at the University of Washington. I've also received Best Paper Runner-Up awards at the Conference on Information Systems and Technology and Workshop on Information Systems and Economics. My paper won the exemplary empirics track paper award at the 21st ACM Conference on Economics and Computation (EC'21). I've served on review panels for top management journals and currently hold the position of Associate Editor for the International Conference on Information Systems. Additionally, I've participated on core program committees for leading peer-reviewed conferences in the Information Systems field.

I received my Bachelor of Engineering in Electronics and Communication Engineering from Anna University, India in 2010, where I was awarded the Best Outgoing Student prize. I received the Rajiv Gandhi Summer Research Fellowship from Jawaharlal Nehru Centre for Advanced Scientific Research during the summer of 2008 and interned at the Indian Institute of Science. I also received a merit scholarship for professional studies from the Central Board of Secondary Education during all four years of my undergraduate education. I was ranked first among 88,908 candidates in the state who appeared for the 10th Standard Matriculation exam in 2004. In 2003, I received the Race For Awareness And Knowledge Award from Air India and traveled to Singapore as a part of a cultural exchange program.