Research Interests:
Quantitative Marketing: Technology and Sports Markets
Publications:
"Does Personalized Pricing Increase Competition: Evidence from NIL in College Football” with Ivan Li (Minor Revision at Management Science)
"
CCP Estimation of Dynamic Discrete Choice Demand Models with Market Level Data and Continuous Unobserved Heterogeneity: Rethinking EV Subsidies vs. Infrastructure
" with Cheng Chou (Accepted, Marketing Science)
"
The Making of a Product Manager--An interdisciplinary education that belongs in business schools
" with Isabelle Bajeux-Besnainou (Accepted, Book Chapter for The Future of Business Schools)
"
Regulating eXplainable AI (XAI) May Harm Consumers
" with Behnam Mohammadi, Nikhil Malik and Kannan Srinivasan
(Accepted at Marketing Science, 2024)
"
The Key Role of Economic Analysis in PGA Tour Antitrust
Suit
" with Alison Palo, Law360, August 2022.
"
Platform Data Strategy
" with H. Bhargava, O. Rubel, E. Altman, R. Arora, J.
Boehnke, K. Daniels, B. Kirschner, D. LaFramboise, P.
Loupos, G. Parker, and A. Pattabhiramaiah, Marketing
Letters, Vol 31, December 2020, pp 323-334.
"
Estimating Dynamic Discrete Choice Models with Aggregate
Data: Properties of the Inclusive Value Approximation
" with Vineet Kumar, Quantitative Marketing and Economics
Vol. 17, No. 4, December 2019, pp 359-384. (Lead Article)
"
Linear Estimation of Aggregate Dynamic Discrete Demand for
Durable Goods: Overcoming the Curse of Dimensionality
" with Cheng Chou and Vineet Kumar, Marketing Science Vol.
38, No. 5, September-October 2019, pp 888-909.
Online Appendix
"
An Empirical Analysis of Consumer Purchase Behavior of
Base Products and Add-ons
" with Xiao Liu and Baohung Sun, Marketing Science Vol.
37, No. 4, July-August 2018, pp 507-684.
"
Examining the Impact of Celebrity Endorsements Across
Consumer Segments: An Empirical Study of Tiger Woods'
Endorsement Effect on Golf Equipment
" Marketing Letters, Vol. 29, No. 2, June 2018, pp.
123-136.
"
Emerging Trends in Product Bundling: Investigating
Consumer Choice and Firm Behavior
" with Vithala R. Rao, Gary Russell, Hemant Bhargava, Alan
Cooke, Hwang Kim, Nanda Kumar, Irwin Levin, Yu Ma, Nitin
Mehta, John Pracejus, and R. Venkatesh., Customer Needs
and Solutions, Vol. 5, No1-2, March 2018, pp. 107-120.
"
Firms' Strategic Leverage of Unplanned Advertising: An
Analysis in the Context of Celebrity Endorsements
" with Hui Li and Kannan Srinivasan, Journal of Marketing
Research, Vol. 55, No. 1, February 2018, pp. 14-34.
"
Technological Tying and the Intensity of Price
Competition: Empirical Analysis of the Video Game Industry
" Quantitative Marketing and Economics, Vol. 12, No. 2,
June 2014, pp. 127-165. (Lead Article)
"
The Dynamic Effects of Bundling as a Product Strategy
" with Vineet Kumar Marketing Science, Vol. 32, No. 6,
November–December 2013, pp. 827–859. (Lead Article)
"
Mixed Bundling in Two-Sided Markets in the Presence of
Installed Base Effects
" with Yong Chao Management Science, Vol 59, No.8, August
2013, pp.1904-1926.
"
The Economic Value of Celebrity Endorsement: Tiger Woods'
Impact on Sales of Nike Golf Balls
" with Kevin Chung and Kannan Srinivasan, Marketing
Science, Vol. 32, No. 2, March–April 2013, pp. 271–293.
Research Paper(s) in Progress:
"Bias in Generative AI” with Mi Zhou, Vibhanshu Abhishek,
Jaymo Kim, Kannan Srinivasan (Runner-up for Best Paper
2024 Annual Informs Conference--E-Business Session)
"The Price of Streaming" with Franco Berbeglia and Sridhar
Tayur
"A Stochastic, Dynamic Model for Optimizing Home Video
Release" with Franco Berbeglia and Sridhar Tayur
"Influencing Product Competition through Shelf Design"
with Francisco Cisternas, Wee Chaimanowong, and Alan
Montgomery
"Strategic Implications of Binge Consumption for
Entertainment Goods: an Analysis of AVOD Services" with
Franco Berbeglia, Kannan Srinivasan, and Joseph Xu