How Ordinary People Create Extraordinary Products: Merging Strategy, Brand and Innovation.
what people are saying
Excerpts from "The Design of Things to Come"
 Chapter 1: The New Breed of Innovator

Chapter 2: Pragmatic Innovation
                - The New mandate

Chapter 3: The Art and Science of Business

Chapter 4: Identifying Today's Trends
                   for Tomorrow's Innovations

Chapter 5: Design for Desire
                - The New Product Prescription

Chapter 6: The Powers of Stakeholders
                - People Fueling Innovation

Chapter 7: B-to-B Innovation
                - The New Frontier of Fantasy

Chapter 8: Making Decisions for Profit
                - Success Emerging from Chaos

Chapter 9: A Process for Product Innovation

Chapter 10: Creating a Blanket of IP to Protect
                    Your Brand from the Elements

Chapter 11: To Hire Consultants or Build Internally
                  - That is the Question

Epilogue: The Powers of Innovation
              - The New Economy of Opportunity
Chapter 10: Creating a Blanket of IP to Protect Your Brand from the Elements
“Innovation is as much about design patent protection and trade dress as it is about utility. Realizing early that your best defense is a total intellectual property (IP) offense allows you to keep your brand identity as protected as your technology R&D. Patents are for fixed periods but trade dress, like a diamond, is forever.”