Product Planning and Development The course will explore examples of case studies of product planning strategy from several levels. The first level will explore how companies establish brand strategies and determine the markets that they want to compete in. The second level will look at how companies develop overall product lines that express corporate brand and then also connect with consumers in product markets. The third level is the planning of specific product programs. The course will began as a seminar discussion of case studies and evolve into team research on the development of a product strategy using an actual companys brand identity. This course is for seniors or graduate students in design, BHA and engineering, and graduate business students.
