In this project- based course, students will learn how classical and contemporary rhetorical theory can inform visual and verbal communication. Students will look at the role of (1) language IN the design process (how writers use language to describe designs and specify solutions) and (2) language WITHIN designs (how writers construct language to accompany visual illustrations, brochures, online information systems, and other communication and industrial design projects). We will pay particular attention to the features of language (voice, tone, color, depth, and hierarchy) that make rhetoric one of the design arts. In the final project, students will work with a client to construct a solution to a specific rhetorical/design problem.
