76-771 Language in Design

Units: 12.0 Department: English Cross-listed: 51-373 , 51-773 , 76-371 Related URLs: http://hss.cmu.edu/HTML/departments/engl Language in Design concerns the "languages" that designers and writers employ from the beginning to the end of the job. In this class, we will apply that knowledge in order to create a project for an outside client. Our use of language changes as we address our clients, our creative collaborators, our pre-press vendors, and our printers. In these situations, language must be tailored to the particular audience if it is to be persuasive. As a part of this class, we will study the persuasive effect of language that lives outside the project in order to improve the project itself. But we will also study the "languages" within the project. In communication design, the collaboration between visual and the verbal information can take one of two basic forms, either ?parallel play? or ?visual/verbal interplay.? Parallel play invites audiences to create loose connections between visual and verbal information in their own time and at their own pace. Parallel play relies on visual composition in order to produce effective aesthetically strong presentations. Visual/verbal interplay draws on the principles of parallel play, but adds new considerations related to creative invention as well as composition. In this class, we will work with a client to explore the stronger connections between visual and verbal information that are only available using interplay. In order to help us accomplish our goals in this project based class, we will read or refer to the work of Linda Flower and John Hayes, Ray Jackendoff and Barbara Landau, Joel R. Levin, Ellen Lupton and J. Abbott Miller, E. H. Gombrich, and S. Hagan. Additionally, we will study and analyze examples of parallel play and how those examples differ from visual/verbal interplay, as we consider the tools needed to create these strong meaningful connections.

Popularity index Rank for this semester: #0 Rank in this department: #0   Students also scheduled 76-700 Professional Seminar 76-786 Language and Culture 76-870 Professional and Technical Writing 76-888 On-Line Information Design Lab 76-887 On-Line Information Design 76-775 Magazine Writing

Spring 2005 times

No sections available for semester Spring 2005.